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Tickets2You Reimagined

Refreshing the visual identity to align the website with current industry standards

Problem

The outdated visual identity risked making the brand feel stuck in the past, subtly undercutting user trust.

Solution

The new, contemporary logo establishes immediate credibility and projects a polished, professional presence.

Before
After
SPM_Tickets2You_LogoRebrand_CompD_v002-01.png

Brainstorming & Iterations:

Towing the line between clever ideas and unnecessary clutter

tickets2you_compb.jpg

Incorporating the visual of a ticket into the new identity

Version 1: Did not scale well across devices

Version 2: Did not seem cohesive

POC Feedback & Final Adjustments:

tickets2you.jpg

Guided by iterative feedback, we landed on a clear concept. We then spent time polishing the details and perfecting the final layout.

SPM_Tickets2You_LogoRebrand_CompD_v001-02.png

Subtle Fixes​

  • Lines needed to be straightened and aligned

  • Ticket edges got sharpened

  • Letter thicknesses was uneven

Final Logo Design:

Tickets2You_HomePage.jpg
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